| Aspen Pharmacare Launch Industry First eRep October 2005 - Aspen Australia |
| Aspen Pharmacare are pleased to launch the Industrys first electronic representative - ERIK the eRep. This bucks an industry trend which sees as many as five sales people calling on the same doctor selling different aspects of the same drug. "Its just not sustainable" said Sales and Manager, Rob Koster. "With ERIK we can service our full range of products and maintain a small professional sales force without interfering too much with the doctors ability to see patients." ERIK, which stands for Electronic Resource for Information and Knowledge, will be slowing adding to the repertoire of drugs for which he is able to give an audio presentation. There are also direct links to the products PI, CMI and clinical research support and like any other rep he can offer samples and brand reminders at the end of the "call". Thank You. |
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