Physicians Introduction
At Aspen Australia we have a rather different approach to selling pharmaceuticals - low key! Our philosophy is to have a small sales force who are able to discuss all of our currently promoted brands. The current industry trend seems to be to have half a dozen sales reps talking about one product.
To back up our small - and frankly exhausted - salesforce we have ERIK the eRep. ERIK stands for Electronic Resource for Information and Knowledge - well we have to do something in Marketing don't we! ERIK is a friendly face to the resources available in the Aspen Website - available 24/7 and most importantly - when it is convenient TO YOU.
So once you have logged in to the website you will have access to information on the full product range - Product Information, Consumer Medicine Information and a growing library of eDetails. eDetails complete the ERIK experience by allowing you to listen to a two minute product presentation and staying up to date with the latest from Aspen.
As an educational tool we offer the Aspen Atlas of Anatomy - an image gallery which is growing rapidly with the A to Z of Muscles and the A to Z of Histology.
Of course, life is not just medicine, so we offer ClickNews! - an extensive online news aggregator which brings together many popular Australian news resources into one place. There are also many medical newsfeeds available in ClickNews! - why not make it your browser home page.
Finally - to bring all of the resources together and make them easily accessible we have the Aspen Toolbar. Similar to the Google toolbar, it links quickly to key areas of the site, has a web search feature as well as an Internet Radio tuner. During 2006 we will be launching a topical light radio show which will be broadcast through the toolbar.
To ensure that we comply with the Medicines Australia Code of Conduct all Healthcare Professional pages are secured with a password. This is available from all of our mailings, your representative or by contacting our Head Office .
